Lindt to open chocolate shop in centre:mk later this month

High-end Swiss chocolate brand Lindt & Sprüngli will be opening a Lindt Chocolate Shop in the centre:mk later this month.

The store will open on 30 July and marks the expansion of the Swiss chocolatier’s UK footprint, with the new boutique Lindt store providing a number of features aimed at local chocaholics.

Features includes Lindt’s iconic Pick & Mix selection with over 30 different chocolate varieties, from exclusive flavours to classic favourites like Choco Wafer, Popcorn, Cherry Blossom, Marc du Champagne, Stracciatella, Giandujotto and many other in-store exclusives.

Visitors can also find exclusive gifts and personalisation, where they can discover a curated range of gifts perfect to treat a loved one. For that extra special touch, custom gift tags and bespoke ribbons are available from Lindt’s expert gifting team.

The company also said they will be offering the MyLindt Rewards program, where people can become a member for free to enjoy rewards and special offers in store and online, including a welcome perk of 10% off your first purchase.

The store will also include Lindt’s latest exclusives, ranging from Lindt Tokyo Style Chocolate Matcha and Strawberry bar exclusive to Lindt stores and crafted with ceremonial grade Chamei Minami matcha, LINDOR Cherry Blossom, a delicate Sakura-flavoured truffle inspired by Japan’s iconic blossom season, to LINDOR Golden Caramel Hazelnut, a golden caramel shell delicately refined with roasted hazelnuts and a smooth melting milk filling.

To celebrate the brand-new opening, a host of LINDOR delights will be handed out to visitors as well as extra special goodie bags for the first 250 customers who make a minimum purchase of £10 on the opening day on 30 July, filled with iconic Lindt treats to enjoy.

Faythe King, Retail, D2C and eCommerce Director, said, “We’re thrilled to be opening our newest Lindt Chocolate Shop in Milton Keynes to bring the exquisite taste of Lindt to the shopping destination of centre:mk, a key regional location for us. Visitors can enjoy a premium chocolate paradise with a feast for all the senses and unique offerings from our exclusive Pick & Mix flavours to personalised gifts for that extra special touch, only available in store. Opening just in time to explore our irresistible limited-edition products this summer!”

Kevin Duffy, centre:mk’s Centre Director added, “Lindt is a compelling addition to our retail mix, appealing to both everyday consumers and more affluent groups. Through its new boutique format, it will provide a sense of luxury and will sit seamlessly alongside our existing brands and enhance our overall proposition, complementing our food and beverage offer, especially with the upcoming arrival of Knoops. This strategic signing reinforces our commitment to bringing in best-in-class brands that resonate with our guests and continue to elevate the quality of the scheme.”