Being Human S02E04 – Donald Francis & Laurie Coburn on Luminate and Chiropractic Growth

Being Human

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Tuesday, 20 January 2026 - 30 minutes

In this energising episode of Being Human, host Alun Walker welcomes back two hugely influential figures in modern chiropractic: Donald Francis and Laurie Coburn. Together they unpack the thinking, philosophy and practical frameworks behind Luminate, their fast-growing coaching and training movement supporting chiropractors, CA teams and new graduates across the UK and beyond.

Donald explains the origins of brain-based chiropractic, outlining how human adaptation, stress and predictable neurological patterns create a clear, principled model for care. Laurie shares how culture, community and connection sit at the heart of thriving practices—especially in rural areas where relationships matter just as much as technique.

They discuss how Luminate’s Success Formula was built, why mindset sits at the top of the hierarchy, and how values, certainty and communication shape real patient transformation. From supporting new graduates who are nervous to adjust, to helping associates step into confidence, to guiding seasoned chiropractors through practice restructuring, both guests speak honestly about growth, mistakes, learning curves and the power of mentorship.

The trio also look ahead to the future of chiropractic amid GCC changes, sharing their belief that truth, clarity and principled communication will guide the profession through any regulatory shift.

Uplifting, funny and full of practical insight, this episode offers inspiration for chiropractors at every stage of their journey—and a compelling glimpse into the heart of what makes Luminate such a transformative force.

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