MK Dons announce kit supply deal with Reebok to replace Castore

MK Dons have announced a kit supply deal with Reebok as their replacement for Castore.

The League Two club have announced that the sportswear brand, which was founded in Lancashire but has been based in the USA since the 1980s, will take over the Dons’ kit supply on a multi-year contract.

Reebok’s partnership is part of the firm’s return into football kit supply. The company had previously made kits for a wide variety club but had wound down as an independent supplier following their takeover by sportswear giants Adidas in 2006.

The company has taken on deals to supply kits for clubs in Brazil and Mexico, while they made their return to English football this month by becoming the new kit supplier at Charlton Athletic, who like MK Dons ended a supply deal with Castore at the end of the 2024/25 season.

The Dons had been partnered with Castore since 2022, when the English sportswear brand replaced Errea as kit-makers.

MK Dons will reveal their new kits in the not-too distant future ahead of the 2025/26 season, which starts on the weekend around Saturday August 2nd 2025.

As well as designing and supplying kits and training wear, Reebok will also help to redress and restock the Dons’ club store later this month.

MK Dons’ Chairman Fahad Al Ghanim said in a statement on the club’s official website that he was delighted with the arrangement.

He said, “This is a seismic moment for MK Dons, as we continue to invest in all aspects of the football club, partnering with the right technical partner was crucial.

“We’re delighted to be entering into this strategic partnership with Reebok, an iconic brand with huge global recognition.

“We know from regular feedback just how important producing football shirts of the highest quality is to our supporters, and we’re thrilled to be providing that with a sporting brand that matches our drive and ambition.

“I’d like to thank the team at Reebok, led by John Carden, for their support with this important step forward, as well as the brilliant staff at MK Dons for all their efforts.

“This is such an exciting time for the club and the city as we enter this new era together.”

John Carden, CEO of Reebok’s UK team sports licensee Sports Hub Brands, said, “Milton Keynes Dons have high aspirations for this season, and Reebok share a similar mentality. Together we share and celebrate the excitement surrounding the club and the direction the club is heading under new ownership and leadership. This latest partnership continues to prove that Reebok belong at the heart of UK and European football.”